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Welcome to this month’s BlueSky Featurette where we dissect a feature of the HCL Commerce platform or in this case, a feature that is coming soon! HCL is introducing an open-source customer data platform (CDP) called “Signals” to be included in the HCL Commerce platform at no additional cost!
We all know customers have come to expect personalization at every touchpoint. Companies have so much data at their disposal but a common challenge is interpreting customer data and leveraging it effectively for personalization.
HCL Commerce is helping solve this problem with the introduction of their embedded CDP- Signals. Signals will leverage customer data, behavior data, analytics, and AI to enable businesses to automate a unique customer experience at scale. This customer data will be fed back to HCL Commerce for personalized marketing purposes.
Why is HCL Commerce’s Signals CDP exciting?
BlueSky Commerce can help you unleash the power of Signals and map out a roadmap strategy to leverage this CDP to its fullest potential. Contact BlueSky Commerce to learn more about what to expect in terms of CDP capabilities from HCL.
HCL continues to focus on improvements to the HCL Commerce product. Read more about what they’ve accomplished since the acquisition of Commerce from IBM. Check out some of the other topics in BlueSky’s HCL Featurette series:
BlueSky’s unmatched commerce expertise allows us to help our clients understand how to utilize omnichannel and business solutions to reach, attract, engage, and grow customers.
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