In the e-commerce world, a microsite, multisite, or extended site has many interpretations or definitions. Collectively, we will refer to them as an “e-site,” which in general describes the idea of having multiple websites that address different business needs in an...
Why Performance Matters In today's digital age, the performance of an e-commerce site is a critical factor in determining the success of an online business. A fast, reliable, and responsive e-commerce platform enhances the user experience and directly impacts sales...
Are you considering taking your B2B business direct to consumer via a new B2C channel? If this is on your roadmap, you are likely being challenged internally with questions around how to minimize channel conflict, find a whole new audience, and execute successfully with the right mix of technology. BlueSky’s business partner, BigCommerce, has shared some insightful solutions for manufacturers who are expanding their B2B business into a direct to consumer channel. Take a look at “The Direct-to-Consumer Checklist for Manufacturers” to ensure your business is prepared for this new venture.
BlueSky has helped many of its manufacturing clients navigate the waters of expanding into new channels. If you’d like to have a conversation about what this might look like for your business, please reach out to BlueSky Commerce!
BlueSky’s unmatched commerce expertise allows us to help our clients understand how to utilize omnichannel and business solutions to reach, attract, engage, and grow customers.
In the competitive B2B and B2B2C e-commerce landscape, businesses are grappling with slower sales growth and the need to find new revenue streams. Leaders responsible for e-commerce strategies must focus on innovative approaches to recover lost revenue and drive...
Understanding stakeholder needs is crucial in the rapidly evolving landscape of B2B commerce. Conducting Voice of Customer (VoC) research has emerged as a strategic imperative for businesses aiming to transition to B2B e-commerce successfully. This blog will outline...
The digital revolution has reshaped the way businesses operate, and B2B e-commerce has emerged as a critical avenue for growth. However, transitioning to B2B e-commerce is challenging, and one significant hurdle is gaining acceptance from your sales team. This...