Insights

The 3 eCommerce tactics that led to a record-breaking 2022 holiday season

j
By Erika Puff
}
03.03.2023
Outsourcing Header

BlueSky Commerce Blog

Featured

Related Posts

The Great Debate: Buy vs. Build

Trends in the Software and Technology space come and go, but one consistent question we always get from prospects and clients centers around buying versus building.  The challenge in answering this loaded question is that not every scenario is the same. ...

read more

Have Questions?

Get In Touch

About the Author

Erika Puff

Erika Puff

Erika Puff serves as BlueSky’s Global Business Development Manager. Over the last decade, Erika has played a critical role in leading account management for BlueSky and has developed long-time relationships with our clients. Her unique insight into eCommerce solutions provides our clients with a deep understanding of what could work best for their specific goals.
View Erika's Latest Articles:

Follow Us

The 3 eCommerce tactics that led to a record-breaking 2022 holiday season

We saw record-breaking sales in the 2022 holiday season. Why is that? Because companies are stepping up to provide excellent customer experiences and anticipate their clients’ needs. To make sure you are prepared for next year, read this article from Adobe to start thinking about what you can be doing now.

These 3 main areas of focus are a great place to start when looking at ways to increase your eCommerce sales:

  • Make it personal – leverage real-time insights, AI and purchase/browsing history to curate a customized experience for each customer
  • Design attractive promotional offers – create promotional offers that your clients cannot resist like tiered free shipping to incentivize shoppers to to add more to their cart
  • Create a more rewarding experience – 63% of consumers will modify their spending habits to maximize the benefits of a loyalty program

To stay relevant, brands need to evolve their digital experience at the same speed as their customer expectations. Check out Adobe’s article, ‘The 3 eCommerce tactics your competitors cashed in on during the 2022 holiday season’. This is a great place to start when planning for the 2023 holiday season. If you want to discuss creative ways to elevate the digital experience of your eCommerce business, reach out to BlueSky Commerce today!

Start the Conversation

BlueSky’s unmatched commerce expertise allows us to help our clients understand how to utilize omnichannel and business solutions to reach, attract, engage, and grow customers.

Related Posts

Considering Taking Your B2B Business Direct-to-Consumer?

Considering Taking Your B2B Business Direct-to-Consumer?

Are you considering taking your B2B business direct to consumer via a new B2C channel? If this is on your roadmap, you are likely being challenged internally with questions around how to minimize channel conflict, find a whole new audience, and execute successfully...

Do you have a marketplace strategy?

Do you have a marketplace strategy?

Do you have a sales strategy to incorporate a marketplace as a channel for your business? HCL has built this feature into its Commerce platform to be leveraged at no additional cost- available in v9.1.11. If you haven't thought about marketplaces yet, why not? This...

12 Ecommerce Site Search Best Practices From Adobe

12 Ecommerce Site Search Best Practices From Adobe

As consumers, we all know how frustrating the wrong search results can be. Accurate, relevant results are often the difference between finalizing a purchase or abandoning the site. BlueSky's partner, Adobe, has curated a great list of industry best practices to ensure...