Customer expectations continue to rise. Digital consumers want a faster, more personalized, and effortless "in the moment" experience and won't hesitate to move to your competitor to get what they want. Competition has never been greater - but the ability to stand...
The 3 eCommerce tactics that led to a record-breaking 2022 holiday season
We saw record-breaking sales in the 2022 holiday season. Why is that? Because companies are stepping up to provide excellent customer experiences and anticipate their clients’ needs. To make sure you are prepared for next year, read this article from Adobe to start thinking about what you can be doing now.
These 3 main areas of focus are a great place to start when looking at ways to increase your eCommerce sales:
- Make it personal – leverage real-time insights, AI and purchase/browsing history to curate a customized experience for each customer
- Design attractive promotional offers – create promotional offers that your clients cannot resist like tiered free shipping to incentivize shoppers to to add more to their cart
- Create a more rewarding experience – 63% of consumers will modify their spending habits to maximize the benefits of a loyalty program
To stay relevant, brands need to evolve their digital experience at the same speed as their customer expectations. Check out Adobe’s article, ‘The 3 eCommerce tactics your competitors cashed in on during the 2022 holiday season’. This is a great place to start when planning for the 2023 holiday season. If you want to discuss creative ways to elevate the digital experience of your eCommerce business, reach out to BlueSky Commerce today!
Start the Conversation
BlueSky’s unmatched commerce expertise allows us to help our clients understand how to utilize omnichannel and business solutions to reach, attract, engage, and grow customers.
HCL Commerce User Group & Networking Event It's been a while since we've gotten together! We are all looking forward to the chance to collaborate and discuss the latest exciting HCL Commerce updates. Join us to take a look at the HCL Commerce product roadmap, hear...
BlueSky Commerce and HCL Commerce co-developed "Ruby" You may be hearing some buzz lately about “Ruby” - the new HCL Commerce React-based starter store. Ruby is a production-ready starter storefront, available for HCL Commerce clients, starting in summer 2023. HCL and...
Trends in the Software and Technology space come and go, but one consistent question we always get from prospects and clients centers around buying versus building. The challenge in answering this loaded question is that not every scenario is the same. ...