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The 3 eCommerce tactics that led to a record-breaking 2022 holiday season

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By Erika Puff
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03.03.2023
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Erika Puff

Erika Puff

Erika Puff serves as BlueSky’s Global Business Development Manager. Over the last decade, Erika has played a critical role in leading account management for BlueSky and has developed long-time relationships with our clients. Her unique insight into eCommerce solutions provides our clients with a deep understanding of what could work best for their specific goals.
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The 3 eCommerce tactics that led to a record-breaking 2022 holiday season

We saw record-breaking sales in the 2022 holiday season. Why is that? Because companies are stepping up to provide excellent customer experiences and anticipate their clients’ needs. To make sure you are prepared for next year, read this article from Adobe to start thinking about what you can be doing now.

These 3 main areas of focus are a great place to start when looking at ways to increase your eCommerce sales:

  • Make it personal – leverage real-time insights, AI and purchase/browsing history to curate a customized experience for each customer
  • Design attractive promotional offers – create promotional offers that your clients cannot resist like tiered free shipping to incentivize shoppers to to add more to their cart
  • Create a more rewarding experience – 63% of consumers will modify their spending habits to maximize the benefits of a loyalty program

To stay relevant, brands need to evolve their digital experience at the same speed as their customer expectations. Check out Adobe’s article, ‘The 3 eCommerce tactics your competitors cashed in on during the 2022 holiday season’. This is a great place to start when planning for the 2023 holiday season. If you want to discuss creative ways to elevate the digital experience of your eCommerce business, reach out to BlueSky Commerce today!

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