The digital revolution has reshaped the way businesses operate, and B2B e-commerce has emerged as a critical avenue for growth. However, transitioning to B2B e-commerce is challenging, and one significant hurdle is gaining acceptance from your sales team. This...
Insights
The 3 eCommerce tactics that led to a record-breaking 2022 holiday season
BlueSky Commerce Blog
Featured
Related Posts
Stand Out from Your Competition
Customer expectations continue to rise. Digital consumers want a faster, more personalized, and effortless "in the moment" experience and won't hesitate to move to your competitor to get what they want. Competition has never been greater - but the ability to stand...
Have Questions?
Get In Touch
Erika Puff
- Stand Out from Your Competition
- Meet BlueSky Commerce at Envision B2B!
- Join your peers for a HCL Commerce User Group in Raleigh!
- Introducing New HCL Commerce Starter Store
- The 3 eCommerce tactics that led to a record-breaking 2022 holiday season
- Is real-time inventory visibility a challenge for your business?
- Considering Taking Your B2B Business Direct-to-Consumer?
- Do you have a marketplace strategy?
- 12 Ecommerce Site Search Best Practices From Adobe
- 5 Challenges of B2B eCommerce
Follow Us
The 3 eCommerce tactics that led to a record-breaking 2022 holiday season
We saw record-breaking sales in the 2022 holiday season. Why is that? Because companies are stepping up to provide excellent customer experiences and anticipate their clients’ needs. To make sure you are prepared for next year, read this article from Adobe to start thinking about what you can be doing now.
These 3 main areas of focus are a great place to start when looking at ways to increase your eCommerce sales:
- Make it personal – leverage real-time insights, AI and purchase/browsing history to curate a customized experience for each customer
- Design attractive promotional offers – create promotional offers that your clients cannot resist like tiered free shipping to incentivize shoppers to to add more to their cart
- Create a more rewarding experience – 63% of consumers will modify their spending habits to maximize the benefits of a loyalty program
To stay relevant, brands need to evolve their digital experience at the same speed as their customer expectations. Check out Adobe’s article, ‘The 3 eCommerce tactics your competitors cashed in on during the 2022 holiday season’. This is a great place to start when planning for the 2023 holiday season. If you want to discuss creative ways to elevate the digital experience of your eCommerce business, reach out to BlueSky Commerce today!
Start the Conversation
BlueSky’s unmatched commerce expertise allows us to help our clients understand how to utilize omnichannel and business solutions to reach, attract, engage, and grow customers.
Related Posts
Meet BlueSky Commerce at Envision B2B!
BlueSky Commerce is thrilled to announce that we will be exhibiting at the Envision B2B conference in Chicago! We invite you to join us at this exciting gathering of industry leaders, innovators, and forward-thinking eCommerce professionals, as we shape the future of...
Join your peers for a HCL Commerce User Group in Raleigh!
HCL Commerce User Group & Networking Event It's been a while since we've gotten together! We are all looking forward to the chance to collaborate and discuss the latest exciting HCL Commerce updates. Join us to take a look at the HCL Commerce product roadmap, hear...
Introducing New HCL Commerce Starter Store
BlueSky Commerce and HCL Commerce co-developed "Ruby" You may be hearing some buzz lately about “Ruby” - the new HCL Commerce React-based starter store. Ruby is a production-ready starter storefront, available for HCL Commerce clients, starting in summer 2023. HCL and...