In the e-commerce world, a microsite, multisite, or extended site has many interpretations or definitions. Collectively, we will refer to them as an “e-site,” which in general describes the idea of having multiple websites that address different business needs in an...
Why Performance Matters In today's digital age, the performance of an e-commerce site is a critical factor in determining the success of an online business. A fast, reliable, and responsive e-commerce platform enhances the user experience and directly impacts sales...
As consumers, we all know how frustrating the wrong search results can be. Accurate, relevant results are often the difference between finalizing a purchase or abandoning the site. BlueSky’s partner, Adobe, has curated a great list of industry best practices to ensure you have a flawless site search experience, which ultimately makes for an elevated path to purchase. Check out this article which shares more detail regarding the following 12 best practices for great site search:
If you’re just getting started with eCommerce site search or you’d like to make some improvements to the experience you’ve been working on for years, BlueSky Commerce can help. Please reach out to schedule a conversation on how to improve your eCommerce site search.
BlueSky’s unmatched commerce expertise allows us to help our clients understand how to utilize omnichannel and business solutions to reach, attract, engage, and grow customers.
In the competitive B2B and B2B2C e-commerce landscape, businesses are grappling with slower sales growth and the need to find new revenue streams. Leaders responsible for e-commerce strategies must focus on innovative approaches to recover lost revenue and drive...
Understanding stakeholder needs is crucial in the rapidly evolving landscape of B2B commerce. Conducting Voice of Customer (VoC) research has emerged as a strategic imperative for businesses aiming to transition to B2B e-commerce successfully. This blog will outline...
The digital revolution has reshaped the way businesses operate, and B2B e-commerce has emerged as a critical avenue for growth. However, transitioning to B2B e-commerce is challenging, and one significant hurdle is gaining acceptance from your sales team. This...