Using Customer Journey Mapping to Build a Loyal Customer Base and Cheering SectionAs discussed in the blog, Customer Journey Mapping Starts with Walking in your Customer’s Shoes, we covered many of the benefits of why mapping out your customer’s journey through your...
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Customer Journey Mapping Starts with Walking in your Customers’ Shoes
Why does a buyer spend the time to load up their cart just to abandon it? Could it be you don't have a clear path to purchase on your website, and maybe the customer just threw in the towel out of aggravation? A Customer Journey Map could be just what you need to...
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Customer Journey Mapping Starts with Walking in your Customers’ Shoes
Why does a buyer spend the time to load up their cart just to abandon it? Could it be you don't...
Gaining Traction: Five Ways Nonprofits Can Leverage eCommerce Strategies to Catapult Their Fundraising Outcomes
There is likely no better industry to adopt digital strategies than the not-for-profit industry....
The Secret to Successful Customer Experiences
DiSC Profiles: Understanding Communication Styles and Needs There are so many tools to create...
7 Ways to Modernize Your E-Commerce Site Design
Staying on top of web design trends can be a daunting task for any business. Knowing when...
Core Web Vitals: What are They?
There’s been a big buzz in the industry in the past year since Google announced that Core Web...
Why Should Your Website be Accessible? And How to Get There
What is ADA and section 508? ADA means Americans with Disabilities Act. ADA was enforced by the US...
User-Generated Content: Video
I (Lori here) have been selling for over twenty-five years (maybe more if you consider the bags of...
Digital Marketing Skills Inventory
Free Download!Do You Have the Skills? Job Seekers:Â Stand out from the crowd and take your...
10 eCommerce Specific Heuristics to Live By
We Can't Stress Enough How Today's Shoppers Expect a Seamless, Intuitive, and Quick Experience...
2020 Reflections and Resilience
#ByeFelicia is how I would describe my feelings at 12:01 AM on New Year’s Day. There is no doubt...
Holiday Seasonal Shopping, Forever Changed
COVID-19 Impacts Everything This Year (and Next)Around this time of year, every consultant, trade...
What the Indy 500 teaches us about SEO strategy
It’s August and that means it’s Indy 500 time! Trust us, as Hoosiers, that sounds weird to us,...
Redefining Your CX Journey Through COVID-19
The future starts when COVID-19 is a part of our history.It is not right now. Right now, the...
Holiday Shopping Season Recap
Now that the BIG holiday weekend in retail is in our rearview mirror, many of our customers ask...
Optimizing Your eCommerce Site for B2B Buyers
B2B buyers comprise a unique set of consumers. Unlike B2C, B2B buyers are often faced with large,...
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