In the world of digital marketing, a seismic shift is underway. Generative Engine Optimization (GEO) is emerging as a game-changer, reshaping how businesses...
Navigating the Shift from SEO to GEO: What E-commerce Businesses Need to Know
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Meet
Lori Winkler
Lori Winkler is the Chief Experience Officer (CXO) at BlueSky Commerce, formerly serving as the Managing Director of the Marketing Division. With a proven track record in marketing and advertising, she brings extensive expertise in digital strategy, marketing management, sales, public relations, and nonprofit organizations. Lori holds a B.S. in Psychology and Education from St. Joseph’s College and is a strong business development professional.
Articles by Lori
The Peak-End Rule: Crafting Memorable B2B2C Experiences
Picture this: You've just finished a grueling workout at the gym. Your muscles ache, and you're drenched in sweat, but the staff hands you a cold, refreshing...
Finding Your ‘Why’ in the E-Commerce Space: Beyond Transactions
Moving a B2B2C business online is more than just a strategic decision—it's a transformation that requires deep introspection and a clear sense of purpose. As...
7 Effective Ways to Increase Your Average Order Value (AOV) in B2B and B2B2C E-commerce
In the competitive B2B and B2B2C e-commerce landscape, businesses are grappling with slower sales growth and the need to find new revenue streams. Leaders...
Leveraging Voice of Customer Research in B2B E-commerce: A Strategic Imperative
Understanding stakeholder needs is crucial in the rapidly evolving landscape of B2B commerce. Conducting Voice of Customer (VoC) research has emerged as a...
Navigating the Challenges of B2B E-commerce: Overcoming Sales Team Acceptance
The digital revolution has reshaped the way businesses operate, and B2B e-commerce has emerged as a critical avenue for growth. However, transitioning to B2B...
Press Release: BlueSky Commerce Launches Evolve Storefront
FOR IMMEDIATE RELEASE BlueSky Commerce Launches Evolve Storefront: The Ultimate Platform-Agnostic E-commerce Solution, Prioritizing Shopper Experience and...
BlueSky Commerce Named a 2024 Best Place to Work Company
BlueSky Commerce, a premier eCommerce Technology Consultancy and Experience Agency, proudly announces its recognition in the Indiana Chamber’s esteemed Best...