BlueSky Commerce, a Technology Consultancy and Experience Agency, has been named in the Indiana Chamber's Best Places to Work rankings. This is a ten-time designation of the prestigious award for...
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Lori Winkler
Articles by Lori
Gaining Traction: Five Ways Nonprofits Can Leverage eCommerce Strategies to Catapult Their Fundraising Outcomes
There is likely no better industry to adopt digital strategies than the not-for-profit industry. And now is the time nonprofits should begin looking at their digital transformation strategies as...
The Secret to Successful Customer Experiences
DiSC Profiles: Understanding Communication Styles and Needs There are so many tools to create genuine and personalized customer experiences throughout the customer journey, but the one I have found...
User-Generated Content: Video
I (Lori here) have been selling for over twenty-five years (maybe more if you consider the bags of dirt I used to sell to my neighbors when I was five years old). I moved into sales training early...
2020 Reflections and Resilience
#ByeFelicia is how I would describe my feelings at 12:01 AM on New Year’s Day. There is no doubt that 2020 motivated forced us to experience every type of human feeling possible. I have to admit, it...
The Shift That Is Shaking Up the B2B Business Model
It happened to me today, and the day before, and the one before it. I received multiple text updates that my package was several stops away. Then, I watched an Amazon delivery person set a box on my...
What the Indy 500 teaches us about SEO strategy
It’s August and that means it’s Indy 500 time! Trust us, as Hoosiers, that sounds weird to us, too. But, what’s not weird to us is the consistent jostling to get to the head of the pack, putting...