Small business as we know it has changed forever. Many small businesses that thrived during the pandemic did so because they were already evolving to be more...
360 Approach To The Small Business Tipping Point
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HCL Commerce Featurette: Personalized Marketing
HCL Commerce, formerly IBM WebSphere Commerce, has been providing its customers with the ability to deliver personalized marketing experiences to their...
Creating a Digitally Native Culture: A 360 Approach to Digital Transformation
Every month, thousands of people search the term “digital transformation” and get over 439 million search results. There’s a lot of talk today about digital...
Core Web Vitals: What are They?
There’s been a big buzz in the industry in the past year since Google announced that Core Web Vitals are going to be an official Google ranking factor this...
Overcoming Bad Strategy: Creating a Better Future
I have been in leadership positions with organizations large and small for the past 25 years. In business, it is often assumed all leaders understand what...
Why Should Your Website be Accessible? And How to Get There
What is ADA and section 508? ADA means Americans with Disabilities Act. ADA was enforced by the US Equal Employment Opportunity Commission, or EEOC for short,...
How to Take Your B2B Brand Direct-to-Consumer
For manufacturers and distributors, it isn’t easy to transition from selling business-to-business (B2B) to selling directly to consumers. That’s why we're...
Innovation: A Customer-Centric Path to Growth
Introduction Like so many industry “buzzwords”, Innovation gets thrown around a lot as a way to appease shareholders, inspire teams and attract customers -...
User-Generated Content: Video
I (Lori here) have been selling for over twenty-five years (maybe more if you consider the bags of dirt I used to sell to my neighbors when I was five years...
Total Posts: 96
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