The digital revolution has reshaped the way businesses operate, and B2B e-commerce has emerged as a critical avenue for growth. However, transitioning to B2B e-commerce is challenging, and one significant hurdle is gaining acceptance from your sales team. This...
BlueSky Commerce, a premier eCommerce Technology Consultancy and Experience Agency, proudly announces its recognition in the Indiana Chamber’s esteemed Best Places to Work rankings for the eleventh year in the small business category. CEO Todd Irwin emphasizes the...
We all know that personalized and streamlined customer experiences are crucial to the success of any digital strategy. Customers expect high-value interactions wherever they spend their time shopping. But how do we know if our customers are experiencing the type of interaction they expect? Is there anything hindering them from the ultimate online shopping experience? This is where a behavioral analytics solution comes into play.
Behavioral analytics allows the business user to examine behaviors in order to group customers according to similar practices, to analyze things like engagement, conversion, and retention. HCL Unica Discover is HCL’s behavioral analytics platform that provides insights to online user journeys, through unique session-capture capabilities, enabling marketers to deliver the ideal optimized customer experience. HCL Commerce, DX, and Unica customers are able to easily and quickly download HCL Unica Discover from the HCL Solution Factory and leverage the pre-built integration available.Â
Quickly uncover and resolve customer struggle by identifying issue patterns and determining a solution.
This capability provides deep visibility into your customer experience.Â
Contextual data is summarized in reports to reveal why struggle has occurred. Data can be used to improve user experience, conversion, retention, and ultimately increase revenue.
Audience segmentation enables tailored engagement for customers who have experienced similar journeys.
Behavioral data can be leveraged in real-time to provide in-session updates or trigger follow-up marketing recovery campaigns.
Comes fully integrated to HCL Commerce, DX, and Unica.Â
HCL Unica Discover is an enterprise-class digital experience analytics platform. It delivers insightful behavioral analytics data to empower the business user to optimize web and mobile web experiences easily and in real-time. The data that comes from the HCL Unica Discover platform allows marketers to quantify business impact by exploring opportunities to improve conversion, retention, and increase revenue.
BlueSky’s unmatched commerce expertise allows us to help our clients understand how to utilize omnichannel and business solutions to reach, attract, engage, and grow customers.
Customer expectations continue to rise. Digital consumers want a faster, more personalized, and effortless "in the moment" experience and won't hesitate to move to your competitor to get what they want. Competition has never been greater - but the ability to stand...
BlueSky Commerce is thrilled to announce that we will be exhibiting at the Envision B2B conference in Chicago! We invite you to join us at this exciting gathering of industry leaders, innovators, and forward-thinking eCommerce professionals, as we shape the future of...
HCL Commerce User Group & Networking Event It's been a while since we've gotten together! We are all looking forward to the chance to collaborate and discuss the latest exciting HCL Commerce updates. Join us to take a look at the HCL Commerce product roadmap, hear...