Often, clients come to us with big, hairy problems and super-sized goals, facing a long road ahead to make those goals a reality. They’re chasing outcomes and...
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Articles by BlueSky
BlueSky Joins Forces With Autism Advocates to Launch New Program
The following post was contributed by Angie Smitson, BlueSky Administrative Assistant. “You reap what you sow,” goes the old proverb. Call it...
5 B2B eCommerce Blunders That Are Eroding Your Profits
Buyers are now in charge, and they won't tolerate anything less than effortless buying experiences. Fail to give them a cakewalk of an eCommerce...
Better Your B2B eCommerce Strategy By Mimicking, Learning From B2C – Part 2
Defining & Prioritizing Your B2B eCommerce Strategy In our last post, we recapped the first half of a webinar led by IBM's Pete Wharton, and...
Better Your B2B eCommerce Strategy By Mimicking, Learning From B2C – Part 1
Want your B2B eCommerce site to drive more sales? Be more like B2C, advises IBM's Pete Wharton. In a recent IBM-sponsored Total Retail webinar,...
Master Profitable Customer Relationships with IBM Universal Behavior Exchange (UBX)
As customers interact with your brand, they leave vital behavioral clues and footprints throughout their journey. Those clues are captured, bit by...
BlueSky offers new paths to profit at Shop.org Digital Summit
Today we’re hanging out in Philly with 5,400+ retail pros at the Shop.org Digital Summit, a 2.5-day event for digital and multi-channel retailers. SHOP.ORG...
IBM WebSphere Commerce V8: greater functionality, customer engagement, and insights
IBM WebSphere Commerce-powered stores are about to get a heck of an upgrade. As IBM releases its WebSphere Commerce V8.0 enhancements, merchandisers can...