The following post was written with significant contribution from Ravi Sama, BlueSky Solution Architect. Never before have consumers held such high expectations for their buying journey. A simple...
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Sales Enablement: 5 Essentials for B2B eCommerce ROI
If you’re on the precipice of an eCommerce project for your B2B enterprise or are investing in optimizing your existing online business, then we’re sure you have put some thought into how online...
Better eCommerce Stores, Without IT Involvement – Commerce Composer
One hiccup in the buyer’s journey – a failed promo code, incorrect product info, lack of mobile responsiveness, or too many clicks to complete a transaction – and the sale is likely gone to a...
Sterling Configurator: Enabling Perfect, Instant, Custom Orders
For many businesses and their customers, ordering a complex product -- one with lots of variable, customizable components -- is a huge pain. Whether custom-crafting furniture, computers, or home...
BluePrint: The Fastest Route from Zero to Done for Complex Projects
Often, clients come to us with big, hairy problems and super-sized goals, facing a long road ahead to make those goals a reality. They’re chasing outcomes and market advantages that needed to be in...
BlueSky Joins Forces With Autism Advocates to Launch New Program
The following post was contributed by Angie Smitson, BlueSky Administrative Assistant. “You reap what you sow,” goes the old proverb. Call it karma, the golden rule, or simply gratitude:...
5 B2B eCommerce Blunders That Are Eroding Your Profits
Buyers are now in charge, and they won't tolerate anything less than effortless buying experiences. Fail to give them a cakewalk of an eCommerce journey, and they bail. But of course,...
Better Your B2B eCommerce Strategy By Mimicking, Learning From B2C – Part 2
Defining & Prioritizing Your B2B eCommerce Strategy In our last post, we recapped the first half of a webinar led by IBM's Pete Wharton, and Terence Jukes, president of B2B Direct...
Better Your B2B eCommerce Strategy By Mimicking, Learning From B2C – Part 1
Want your B2B eCommerce site to drive more sales? Be more like B2C, advises IBM's Pete Wharton. In a recent IBM-sponsored Total Retail webinar, Pete tag-teamed with Terence Jukes,...
Master Profitable Customer Relationships with IBM Universal Behavior Exchange (UBX)
As customers interact with your brand, they leave vital behavioral clues and footprints throughout their journey. Those clues are captured, bit by bit, by various marketing automation...
BlueSky offers new paths to profit at Shop.org Digital Summit
Today we’re hanging out in Philly with 5,400+ retail pros at the Shop.org Digital Summit, a 2.5-day event for digital and multi-channel retailers. SHOP.ORG DIGITAL SUMMIT As an exhibitor, BlueSky is...
IBM WebSphere Commerce V8: greater functionality, customer engagement, and insights
IBM WebSphere Commerce-powered stores are about to get a heck of an upgrade. As IBM releases its WebSphere Commerce V8.0 enhancements, merchandisers can expect a richer, easier experience for users...