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One hiccup in the buyer’s journey – a failed promo code, incorrect product info, lack of mobile responsiveness, or too many clicks to complete a transaction – and the sale is likely gone to a...
For many businesses and their customers, ordering a complex product -- one with lots of variable, customizable components -- is a huge pain. Whether custom-crafting furniture, computers, or home...
Often, clients come to us with big, hairy problems and super-sized goals, facing a long road ahead to make those goals a reality. They’re chasing outcomes and market advantages that needed to be in...
The following post was contributed by Angie Smitson, BlueSky Administrative Assistant. “You reap what you sow,” goes the old proverb. Call it karma, the golden rule, or simply gratitude:...
Buyers are now in charge, and they won't tolerate anything less than effortless buying experiences. Fail to give them a cakewalk of an eCommerce journey, and they bail. But of course,...
Defining & Prioritizing Your B2B eCommerce Strategy In our last post, we recapped the first half of a webinar led by IBM's Pete Wharton, and Terence Jukes, president of B2B Direct...
Want your B2B eCommerce site to drive more sales? Be more like B2C, advises IBM's Pete Wharton. In a recent IBM-sponsored Total Retail webinar, Pete tag-teamed with Terence Jukes,...
As customers interact with your brand, they leave vital behavioral clues and footprints throughout their journey. Those clues are captured, bit by bit, by various marketing automation...
Today we’re hanging out in Philly with 5,400+ retail pros at the Shop.org Digital Summit, a 2.5-day event for digital and multi-channel retailers. SHOP.ORG DIGITAL SUMMIT As an exhibitor, BlueSky is...
IBM WebSphere Commerce-powered stores are about to get a heck of an upgrade. As IBM releases its WebSphere Commerce V8.0 enhancements, merchandisers can expect a richer, easier experience for users...
As customer behavior has gone digital, so have astute enterprises, making digital marketing platforms (DMPs) a vital investment for attracting, converting, and retaining customers....
Customer experience is the new battlefield. Few things are now as critical to your business' success as marketing enters the Experience Era, where customers demand a compelling experience at every...