The Baymard Institute shows that 69% of all eCommerce visitors will abandon their shopping cart (mobile/desktop).According to Business Insider, those...
Why Didn’t They Click ‘Submit’?
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Subject: Marketing
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5 B2C eCommerce Mistakes to Correct in 2016
The dawn of a new year is a perfect time to take stock of things, both personally and professionally. If you work in eCommerce, you’re likely reviewing online...
Sales Enablement: 5 Essentials for B2B eCommerce ROI
If you’re on the precipice of an eCommerce project for your B2B enterprise or are investing in optimizing your existing online business, then we’re sure you...
5 B2B eCommerce Blunders That Are Eroding Your Profits
Buyers are now in charge, and they won't tolerate anything less than effortless buying experiences. Fail to give them a cakewalk of an eCommerce...
Better Your B2B eCommerce Strategy By Mimicking, Learning From B2C – Part 2
Defining & Prioritizing Your B2B eCommerce Strategy In our last post, we recapped the first half of a webinar led by IBM's Pete Wharton, and...
Better Your B2B eCommerce Strategy By Mimicking, Learning From B2C – Part 1
Want your B2B eCommerce site to drive more sales? Be more like B2C, advises IBM's Pete Wharton. In a recent IBM-sponsored Total Retail webinar,...
Master Profitable Customer Relationships with IBM Universal Behavior Exchange (UBX)
As customers interact with your brand, they leave vital behavioral clues and footprints throughout their journey. Those clues are captured, bit by...
Ovum Research: How Digital Marketing Platforms Stack Up
As customer behavior has gone digital, so have astute enterprises, making digital marketing platforms (DMPs) a vital investment for attracting,...
Unveiling IBM Journey Designer: A No-Cost ROI Magnifier
Customer experience is the new battlefield. Few things are now as critical to your business' success as marketing enters the Experience Era, where customers...
Total Posts: 73
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