As customers interact with your brand, they leave vital behavioral clues and footprints throughout their journey. Those clues are captured, bit by...
Master Profitable Customer Relationships with IBM Universal Behavior Exchange (UBX)
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Marketing
Subject: Marketing
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As customer behavior has gone digital, so have astute enterprises, making digital marketing platforms (DMPs) a vital investment for attracting,...
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Customer experience is the new battlefield. Few things are now as critical to your business' success as marketing enters the Experience Era, where customers...
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In September, CMS-Connected, a monthly CMS industry news show, invited Bryan Ruby as guest reviewer for its "CMS in the Spotlight" segment....
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