Buyers are now in charge, and they won't tolerate anything less than effortless buying experiences. Fail to give them a cakewalk of an eCommerce...
5 B2B eCommerce Blunders That Are Eroding Your Profits
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Subject: Marketing
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Better Your B2B eCommerce Strategy By Mimicking, Learning From B2C – Part 2
Defining & Prioritizing Your B2B eCommerce Strategy In our last post, we recapped the first half of a webinar led by IBM's Pete Wharton, and...
Better Your B2B eCommerce Strategy By Mimicking, Learning From B2C – Part 1
Want your B2B eCommerce site to drive more sales? Be more like B2C, advises IBM's Pete Wharton. In a recent IBM-sponsored Total Retail webinar,...
Master Profitable Customer Relationships with IBM Universal Behavior Exchange (UBX)
As customers interact with your brand, they leave vital behavioral clues and footprints throughout their journey. Those clues are captured, bit by...
Ovum Research: How Digital Marketing Platforms Stack Up
As customer behavior has gone digital, so have astute enterprises, making digital marketing platforms (DMPs) a vital investment for attracting,...
Unveiling IBM Journey Designer: A No-Cost ROI Magnifier
Customer experience is the new battlefield. Few things are now as critical to your business' success as marketing enters the Experience Era, where customers...
CMS Connected — e-Spirit Spotlight
In September, CMS-Connected, a monthly CMS industry news show, invited Bryan Ruby as guest reviewer for its "CMS in the Spotlight" segment....
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