In the e-commerce world, a microsite, multisite, or extended site has many interpretations or definitions. Collectively, we will refer to them as an “e-site,” which in general describes the idea of having multiple websites that address different business needs in an...
Why Performance Matters In today's digital age, the performance of an e-commerce site is a critical factor in determining the success of an online business. A fast, reliable, and responsive e-commerce platform enhances the user experience and directly impacts sales...
Most of the time shopping cart abandonment is referred to negatively. But, what about the instances of shopping cart abandonment when:
The role of reverse showrooming in shopping cart abandonment
So, what is reverse showrooming? Instead of going into a store and using the information you find to compare prices online, you do all of the necessary research online before purchasing in the store.
Business Insider reports reverse showrooming at least as far back as 2014. Their report indicates that more people practiced reverse showrooming (69%), when compared to those shoppers who engaged in showrooming (46%). If this is nothing new, why do so many retail brands with ecommerce stores fail to think holistically about their customers path to purchase? This failure to identify their customers’ omni-channel habits leads to a poor communication experience, poor channel attribution, and ultimately, wasted budget.
Understanding how the decision tree to purchase impacts shopping cart abandonment
Lead time issues and shopping cart abandonment
%
%
%
%
%
%
%
%
%
%
BlueSky’s unmatched commerce expertise allows us to help our clients understand how to utilize omnichannel and business solutions to reach, attract, engage, and grow customers.
In the competitive B2B and B2B2C e-commerce landscape, businesses are grappling with slower sales growth and the need to find new revenue streams. Leaders responsible for e-commerce strategies must focus on innovative approaches to recover lost revenue and drive...
Understanding stakeholder needs is crucial in the rapidly evolving landscape of B2B commerce. Conducting Voice of Customer (VoC) research has emerged as a strategic imperative for businesses aiming to transition to B2B e-commerce successfully. This blog will outline...
The digital revolution has reshaped the way businesses operate, and B2B e-commerce has emerged as a critical avenue for growth. However, transitioning to B2B e-commerce is challenging, and one significant hurdle is gaining acceptance from your sales team. This...