There is likely no better industry to adopt digital strategies than the not-for-profit industry. And now is the time nonprofits should begin looking at their digital transformation strategies as they head into year-end fundraising activities. By integrating digital...
2 Shopping Cart Abandonment Elephants Hiding in Plain Sight That Multi-Channel Retailers Need to Address Now
Most of the time shopping cart abandonment is referred to negatively.
Most of the time shopping cart abandonment is referred to negatively. But, what about the instances of shopping cart abandonment when:
These aren’t necessarily bad things, are they? Let’s take a deeper dive into these two issues.
The role of reverse showrooming in shopping cart abandonment
So, what is reverse showrooming? Instead of going into a store and using the information you find to compare prices online, you do all of the necessary research online before purchasing in the store.
Business Insider reports reverse showrooming at least as far back as 2014. Their report indicates that more people practiced reverse showrooming (69%), when compared to those shoppers who engaged in showrooming (46%). If this is nothing new, why do so many retail brands with ecommerce stores fail to think holistically about their customers path to purchase? This failure to identify their customers’ omni-channel habits leads to a poor communication experience, poor channel attribution, and ultimately, wasted budget.
Understanding how the decision tree to purchase impacts shopping cart abandonment
Lead time issues and shopping cart abandonment
Shopping cart abandonment: Real World Example #1
The numbers below illustrate the fantastic results just 4 months after redesign launch.
Increase in Sessions
Increase in Page Visits per session
Increase in Time on Site
Increase in Transactions
Increase in Conversion Rate
Increase in organic search sessions
Increase in Conversion Rates
Boost in Revenue
Increase in New User sessions
Increase in Mobile Transactions
Like those numbers?
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