In the e-commerce world, a microsite, multisite, or extended site has many interpretations or definitions. Collectively, we will refer to them as an “e-site,” which in general describes the idea of having multiple websites that address different business needs in an...
Why Performance Matters In today's digital age, the performance of an e-commerce site is a critical factor in determining the success of an online business. A fast, reliable, and responsive e-commerce platform enhances the user experience and directly impacts sales...
As shopping habits in the B2C world evolve and optimize, B2B buyers desire the same or similar experience when shopping online. According to a recent article written by Mark Brohan and published on Digital Commerce 360’s blog, nearly 66 percent of B2B buyers and procurement managers surveyed want their purchasing experiences online to be quick, easy and personal. They rated fast and easy search, brand trust and quality of customer service online as the three most important features. Price, user experience, detailed product information and product manual/how-to availability also scored high on most-wanted and notable features to keep in mind. Reference the graphics below for a complete rundown of all top features B2B buyers look for. To read the full article on DigitalCommerce360, click here.
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In the competitive B2B and B2B2C e-commerce landscape, businesses are grappling with slower sales growth and the need to find new revenue streams. Leaders responsible for e-commerce strategies must focus on innovative approaches to recover lost revenue and drive...
Understanding stakeholder needs is crucial in the rapidly evolving landscape of B2B commerce. Conducting Voice of Customer (VoC) research has emerged as a strategic imperative for businesses aiming to transition to B2B e-commerce successfully. This blog will outline...
The digital revolution has reshaped the way businesses operate, and B2B e-commerce has emerged as a critical avenue for growth. However, transitioning to B2B e-commerce is challenging, and one significant hurdle is gaining acceptance from your sales team. This...