Using Customer Journey Mapping to Build a Loyal Customer Base and Cheering SectionAs discussed in the blog, Customer Journey Mapping Starts with Walking in your Customer’s Shoes, we covered many of the benefits of why mapping out your customer’s journey through your...
We're nearing the 3-year anniversary of HCL Commerce's acquisition of WebSphere Commerce from IBM. Since 2019, HCL Commerce has steadied the platform on a path to success, collecting feedback from valued customers and partners, to foster cutting-edge continuous...
Welcome to this month’s installment of BlueSky’s Featurette series, where we select a feature of the HCL Commerce platform to highlight. This month we will be focusing on capabilities within the HCL Commerce platform that enhance search engine optimization or SEO rankings.
There isn’t an exact science to SEO – it’s more of an evolving art form that requires constant tweaking and ongoing attention. Improvement in SEO rankings is a key area of focus for every marketing team. HCL Commerce is focused on implementing enhancements to its eCommerce platform that enable SEO ranking improvements.
At a high level, the following components of a website are part of what make up SEO algorithms:
These are just some of the areas that all companies should focus on to enhance their SEO rankings. An eCommerce platform can help with some of these components inherently and can enable marketers to make some improvements on their own as well.
HCL Commerce and BlueSky have the following tools and foundational technology to allow their clients to yield the highest possible SEO rankings:
HCL Commerce and BlueSky are keenly focused on helping HCL customers see top-tier SEO results. If this is an area of focus for you and your company, please reach out to discuss how we can help drive your SEO strategy forward.
Click here to set up a time to discuss your challenges with a BlueSky SEO subject matter expert today.
BlueSky’s unmatched commerce expertise allows us to help our clients understand how to utilize omnichannel and business solutions to reach, attract, engage, and grow customers.
Is managing inventory a constant challenge for your business? A single view of inventory will help reduce stockouts, increase inventory availability and average order value, reduce markdowns, and ultimately drive sales. All of this can be accomplished with an OMS. ...
Why does a buyer spend the time to load up their cart just to abandon it? Could it be you don't have a clear path to purchase on your website, and maybe the customer just threw in the towel out of aggravation? A Customer Journey Map could be just what you need to...
Every day, we work with clients that are large and small. It does not matter if the work involves strategy, technology, marketing, or talent - our team truly tailors solutions to the needs of each client. Why is this so important?  Almost every organization needs the...