Why Didn’t They Click ‘Submit’?

By BlueSky Commerce
Why Didn’t They Click ‘Submit’?

BlueSky Commerce Blog


Related Posts

The Secret to Successful Customer Experiences

DiSC Profiles: Understanding Communication Styles and Needs There are so many tools to create genuine and personalized customer experiences throughout the customer journey, but the one I have found most impactful is the DiSC profile. I received my DiSC facilitation...

read more

Have Questions?

Get In Touch

About the Author

BlueSky Commerce

BlueSky Commerce

Blending strategy, technology, marketing, and talent expertise to create solutions that fuel your business.
View BlueSky's Latest Articles:

Follow Us

Why Didn’t They Click ‘Submit’?

Topics: eCommerce

The Baymard Institute shows that 69% of all eCommerce visitors will abandon their shopping cart (mobile/desktop).

According to Business Insider, those abandoned carts collectively account for $4 trillion of revenue lost every year. While there’s a multitude of reasons for customers to change their mind and leave their shopping carts by the wayside, shopping cart abandonment is preventable. Here are five reasons for mobile shopping cart abandonment:


Having to fill out multiple forms in the checkout process is a headache to deal with, especially from a device that might have a display as small as 4 inches.


This is a big one. The last thing you want is for your customers (or would-have-been customers) to get to the last step of your checkout process only to get hit with new costs that weren’t on the product page such as shipping fees.


If someone is on mobile, it’s likely more of an impulse buy. So, anything standing in their way, like registration, diminishes the likelihood of them checking out.


Speaking of options, another reason that customers tend to abandon their purchases is lack of a preferred payment option.


Many customers use their mobile devices to “window shop” or to compare pricing from one retailer to another.


The experience on a mobile device is different than that on desktop. Creating a positive user experience on mobile devices will help to ensure that you have strategies for multiple channels.

Download our eBook, Turning Mobile Shopping Cart Abandonment Around and learn more about how to overcome these issues as well as some steps to take to prevent or save abandoned carts.

Why didn't they click 'submit'?

Start the Conversation

BlueSky’s unmatched commerce expertise allows us to help our clients understand how to utilize omnichannel and business solutions to reach, attract, engage, and grow customers.

Related Posts

7 Ways to Modernize Your E-Commerce Site Design

7 Ways to Modernize Your E-Commerce Site Design

Staying on top of web design trends can be a daunting task for any business.   Knowing when to make a change can be scary and hard to justify when it doesn’t appear that anything is broken. However, there are some excellent reasons to update the look of your...

Core Web Vitals: What are They?

Core Web Vitals: What are They?

There’s been a big buzz in the industry in the past year since Google announced that Core Web Vitals are going to be an official Google ranking factor this month. So what are they and how do we assess them? Simply speaking, they are a set of 3 specific factors that...

Why Should Your Website be Accessible? And How to Get There

Why Should Your Website be Accessible? And How to Get There

What is ADA and section 508? ADA means Americans with Disabilities Act. ADA was enforced by the US Equal Employment Opportunity Commission, or EEOC for short, and designed to prohibit discrimination against people with disabilities and provide equal opportunity....