Think back to your last couple (or dozen) online shopping experiences. You've likely used multiple devices, and mixed online and offline interactions before...
IBM Tealeaf: Spot and Stop Problems Hindering Customer Satisfaction and Revenue
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IBM Marketing Cloud
Subject: IBM Marketing Cloud
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Master Profitable Customer Relationships with IBM Universal Behavior Exchange (UBX)
As customers interact with your brand, they leave vital behavioral clues and footprints throughout their journey. Those clues are captured, bit by...
Ovum Research: How Digital Marketing Platforms Stack Up
As customer behavior has gone digital, so have astute enterprises, making digital marketing platforms (DMPs) a vital investment for attracting,...
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Customer experience is the new battlefield. Few things are now as critical to your business' success as marketing enters the Experience Era, where customers...
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