Think back to your last couple (or dozen) online shopping experiences. You've likely used multiple devices, and mixed online and offline interactions before handing over your credit card. Chances are you've also wrestled with issues along the way: a failed promo code,...
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IBM Marketing Cloud
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Master Profitable Customer Relationships with IBM Universal Behavior Exchange (UBX)
As customers interact with your brand, they leave vital behavioral clues and footprints throughout their journey. Those clues are captured, bit by bit, by various marketing automation and analytics applications. While there’s no shortage of data, marketers...
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Master Profitable Customer Relationships with IBM Universal Behavior Exchange (UBX)
As customers interact with your brand, they leave vital behavioral clues and...
Ovum Research: How Digital Marketing Platforms Stack Up
As customer behavior has gone digital, so have astute enterprises, making digital...
Unveiling IBM Journey Designer: A No-Cost ROI Magnifier
Customer experience is the new battlefield. Few things are now as critical to your business'...
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