Trends in the Software and Technology space come and go, but one consistent question we always get from prospects and clients centers around buying versus building. The challenge in answering this loaded question is that not every scenario is the same. ...
Are you currently looking for an OMS solution? Modern order management systems enable you to roll out products faster, design processes to increase efficiency, reduce training time, and minimize user errors. The market is full of great OMS solutions(old and new)...
Not only are consumers making purchases across a variety of devices, they’re also moving across channels before completing a purchase. In 2017, smartphones took a higher share of eCommerce revenue than personal computers for the first time. That alone is evidence of this evolution.
The shift in a buyer’s journey creates challenges for brands that want to engage customers across multiple channels, while offering a unique but consistent experience on all platforms. This is where a traditional commerce solution falls short. In contrast, headless commerce solutions are allowing businesses to quickly provide dynamic content.
To answer this, you first need to understand traditional off-the-shelf commerce solutions. Today, most are full-stack applications with predefined front-ends and admin consoles. The front-end experience and functionality (presentation layer or storefront) is deeply coupled with the back-end (application and database layers) code and infrastructure. The application layer includes things like product catalogs, search, personalization, and promotions. This means that most customizations to the front-end require edits all the way back to the database layer. This can be limiting and time-consuming for a company wanting to keep pace in selling across multiple channels while providing consistent consumer experiences.
A headless commerce solution decouples the storefront from the back-end, providing developers more freedom to customize sites and address the evolving purchasing experience. This detachment is responsible for the coining of the term, “headless.”
Today, businesses are driven by the proliferation of connected devices and a consistent consumer experience. If you run a dynamic business with the need to constantly update across channels, your business will need the flexibility that comes with headless commerce.
The true power of headless commerce lies in its flexibility and speed. Access to instant gratification is now possible and businesses needing to position themselves as competitive in specific markets could be left behind without headless commerce.
Headless commerce can be truly valuable for businesses with robust teams or the need for dynamic updating across multiple channels. As with implementing any new commerce solution, a detailed review of your business demands is needed.
BlueSky’s unmatched commerce expertise allows us to help our clients understand how to utilize omnichannel and business solutions to reach, attract, engage, and grow customers.
There isn’t always an app for that For well over a year, I have been working with a client, developing their strategic roadmap. About four months in, we were making great headway after completing interviews with key stakeholders and training in our methodology about...
Raise your hand if you are a visual learner. You are not alone. According to Studying Style, 65% of all people are visual learners. Looking at this slightly differently, 90% of all information transmitted to the brain is visual!Often, when working with clients in...
Every day, we work with clients that are large and small. It does not matter if the work involves strategy, technology, marketing, or talent - our team truly tailors solutions to the needs of each client. Why is this so important? Almost every organization needs the...