In the e-commerce world, a microsite, multisite, or extended site has many interpretations or definitions. Collectively, we will refer to them as an “e-site,” which in general describes the idea of having multiple websites that address different business needs in an...
Why Performance Matters In today's digital age, the performance of an e-commerce site is a critical factor in determining the success of an online business. A fast, reliable, and responsive e-commerce platform enhances the user experience and directly impacts sales...
Online spend during the two biggest shopping days, Black Friday and Cyber Monday, saw double-digit growth respectively over prior year according to Adobe Digital Insights.
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NRF reported more than 174 million Americans shopped in stores and online during the long holiday weekend. Cyber Monday shaped up to be the largest single day in shopping history with a reported $6.5B in transactions. Mobile also saw big jumps over last year as the preferred method of shopping. Multi-channel shoppers proved to be biggest spenders outpacing online and in store only shoppers. What remains to be seen is if this shopping uptick will sustain itself through the entire holiday season or turn into Dealcember.
BlueSky’s unmatched commerce expertise allows us to help our clients understand how to utilize omnichannel and business solutions to reach, attract, engage, and grow customers.
In the competitive B2B and B2B2C e-commerce landscape, businesses are grappling with slower sales growth and the need to find new revenue streams. Leaders responsible for e-commerce strategies must focus on innovative approaches to recover lost revenue and drive...
Understanding stakeholder needs is crucial in the rapidly evolving landscape of B2B commerce. Conducting Voice of Customer (VoC) research has emerged as a strategic imperative for businesses aiming to transition to B2B e-commerce successfully. This blog will outline...
The digital revolution has reshaped the way businesses operate, and B2B e-commerce has emerged as a critical avenue for growth. However, transitioning to B2B e-commerce is challenging, and one significant hurdle is gaining acceptance from your sales team. This...