In the e-commerce world, a microsite, multisite, or extended site has many interpretations or definitions. Collectively, we will refer to them as an “e-site,” which in general describes the idea of having multiple websites that address different business needs in an...
Why Performance Matters In today's digital age, the performance of an e-commerce site is a critical factor in determining the success of an online business. A fast, reliable, and responsive e-commerce platform enhances the user experience and directly impacts sales...
The big news came last week during a keynote at PubCon given by Gary Illyes, a webmaster trends analyst with Google. Although no specific timeline was given, soon the web search and tech goliath will begin dividing its current search index into two separate indexes. One less frequently updated for desktop searches and one for mobile searches. The mobile index will become the main search index due to searches on mobile devices now outnumbering searches on desktop. That means, that if you’re site isn’t mobile-friendly, you may not get the traffic you have come to expect.
BlueSky’s expert Digital Marketing Services team understands how to keep your business at the bleeding-edge of Search. This will give you the detailed review you need to make informed decisions on your website’s mobile-friendliness.
Read Search Engine Land’s full article here.
BlueSky’s unmatched commerce expertise allows us to help our clients understand how to utilize omnichannel and business solutions to reach, attract, engage, and grow customers.
In the competitive B2B and B2B2C e-commerce landscape, businesses are grappling with slower sales growth and the need to find new revenue streams. Leaders responsible for e-commerce strategies must focus on innovative approaches to recover lost revenue and drive...
Understanding stakeholder needs is crucial in the rapidly evolving landscape of B2B commerce. Conducting Voice of Customer (VoC) research has emerged as a strategic imperative for businesses aiming to transition to B2B e-commerce successfully. This blog will outline...
The digital revolution has reshaped the way businesses operate, and B2B e-commerce has emerged as a critical avenue for growth. However, transitioning to B2B e-commerce is challenging, and one significant hurdle is gaining acceptance from your sales team. This...