In the e-commerce world, a microsite, multisite, or extended site has many interpretations or definitions. Collectively, we will refer to them as an “e-site,” which in general describes the idea of having multiple websites that address different business needs in an...
Why Performance Matters In today's digital age, the performance of an e-commerce site is a critical factor in determining the success of an online business. A fast, reliable, and responsive e-commerce platform enhances the user experience and directly impacts sales...
One hiccup in the buyer’s journey – a failed promo code, incorrect product info, lack of mobile responsiveness, or too many clicks to complete a transaction – and the sale is likely gone to a competitor.
All that effort, investment, and elaborate marketing campaigns down the drain just when the customer is about to whip out their credit card, because of a subpar experience. Breaks your heart, doesn’t it? It should.
The challenge in ensuring a top-notch experience is that optimizing and updating an online store can be a pain, requiring a ton of time and the assistance from your friends in IT, who have their own fires to put out.
Plus, if your store is built on bad code or an unstable platform, changes can actually break the website or aspects of the customer experience, opening the proverbial can of worms.
But what if you could make layout and content changes on the fly, without involving the IT department?
And what if you could build personalized customer experiences with point-and-click, drag-and-drop ease?
It’s a capability what many of your peers enjoy with IBM Commerce Composer.
Put simply, Commerce Composer is a component of the IBM WebSphere Commerce platform, designed to give business users (read “non-techie” users) more control over their online store and buyer journey.
Commerce Composer users consistently report the following outcomes:
How does it work, what else can it do for you, and what are some implementation considerations?
Managing a profitable eCommerce site shouldn’t be a battle, cause you anxiety, or break the bank. Let us show you how with IBM Commerce Composer.
BlueSky’s unmatched commerce expertise allows us to help our clients understand how to utilize omnichannel and business solutions to reach, attract, engage, and grow customers.
In the competitive B2B and B2B2C e-commerce landscape, businesses are grappling with slower sales growth and the need to find new revenue streams. Leaders responsible for e-commerce strategies must focus on innovative approaches to recover lost revenue and drive...
Understanding stakeholder needs is crucial in the rapidly evolving landscape of B2B commerce. Conducting Voice of Customer (VoC) research has emerged as a strategic imperative for businesses aiming to transition to B2B e-commerce successfully. This blog will outline...
The digital revolution has reshaped the way businesses operate, and B2B e-commerce has emerged as a critical avenue for growth. However, transitioning to B2B e-commerce is challenging, and one significant hurdle is gaining acceptance from your sales team. This...