Moving a B2B2C business online is more than just a strategic decision—it's a transformation that requires deep introspection and a clear sense of purpose. As...
Finding Your ‘Why’ in the E-Commerce Space: Beyond Transactions
read more
Meet
Lori Winkler
Lori Winkler is the Chief Experience Officer (CXO) at BlueSky Commerce, formerly serving as the Managing Director of the Marketing Division. With a proven track record in marketing and advertising, she brings extensive expertise in digital strategy, marketing management, sales, public relations, and nonprofit organizations. Lori holds a B.S. in Psychology and Education from St. Joseph’s College and is a strong business development professional.
Articles by Lori
7 Effective Ways to Increase Your Average Order Value (AOV) in B2B and B2B2C E-commerce
In the competitive B2B and B2B2C e-commerce landscape, businesses are grappling with slower sales growth and the need to find new revenue streams. Leaders...
Leveraging Voice of Customer Research in B2B E-commerce: A Strategic Imperative
Understanding stakeholder needs is crucial in the rapidly evolving landscape of B2B commerce. Conducting Voice of Customer (VoC) research has emerged as a...
Navigating the Challenges of B2B E-commerce: Overcoming Sales Team Acceptance
The digital revolution has reshaped the way businesses operate, and B2B e-commerce has emerged as a critical avenue for growth. However, transitioning to B2B...
Press Release: BlueSky Commerce Launches Evolve Storefront
FOR IMMEDIATE RELEASE BlueSky Commerce Launches Evolve Storefront: The Ultimate Platform-Agnostic E-commerce Solution, Prioritizing Shopper Experience and...
BlueSky Commerce Named a 2024 Best Place to Work Company
BlueSky Commerce, a premier eCommerce Technology Consultancy and Experience Agency, proudly announces its recognition in the Indiana Chamber’s esteemed Best...
BlueSky Commerce Named a 2023 Best Place to Work Company
BlueSky Commerce, a Technology Consultancy and Experience Agency, has been named in the Indiana Chamber's Best Places to Work rankings. This is a ten-time...
Gaining Traction: Five Ways Nonprofits Can Leverage eCommerce Strategies to Catapult Their Fundraising Outcomes
There is likely no better industry to adopt digital strategies than the not-for-profit industry. And now is the time nonprofits should begin looking at their...
The Secret to Successful Customer Experiences
DiSC Profiles: Understanding Communication Styles and Needs There are so many tools to create genuine and personalized customer experiences throughout the...