There is likely no better industry to adopt digital strategies than the not-for-profit industry. And now is the time nonprofits should begin looking at their...
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Lori Winkler
Articles by Lori
The Secret to Successful Customer Experiences
DiSC Profiles: Understanding Communication Styles and Needs There are so many tools to create genuine and personalized customer experiences throughout the...
User-Generated Content: Video
I (Lori here) have been selling for over twenty-five years (maybe more if you consider the bags of dirt I used to sell to my neighbors when I was five years...
2020 Reflections and Resilience
#ByeFelicia is how I would describe my feelings at 12:01 AM on New Year’s Day. There is no doubt that 2020 motivated forced us to experience every type of...
The Shift That Is Shaking Up the B2B Business Model
It happened to me today, and the day before, and the one before it. I received multiple text updates that my package was several stops away. Then, I watched...
What the Indy 500 teaches us about SEO strategy
It’s August and that means it’s Indy 500 time! Trust us, as Hoosiers, that sounds weird to us, too. But, what’s not weird to us is the consistent jostling to...