Design isn’t everything. Today’s shoppers demand a satisfying user experience (UX) as well. Don’t make your customers stumble through your store trying to find what they want. They demand a smart...
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Articles by BlueSky
Amazon Tops Google and Bing in Product Search
It's time to start thinking of Amazon as a platform for advertising, brand awareness, and consumer research. Why? In the past couple years, consumer behavior online has shifted radically in favor of...
The Power of WebSphere Commerce Merchandising
The famous saying, "if you build it, they will come", unfortunately does not always apply. Merchandisers and marketers in the eCommerce industry know that from a marketing standpoint, it takes a lot...
Noblesville, Indiana Preps for 2017 Developments
"(THIS) IS GOING TO BE AN EXCITING YEAR FOR NOBLESVILLE, FULL OF GROWTH AND PROJECTS THAT WILL HAVE A LASTING IMPACT ON OUR COMMUNITY," Earlier this month, Current in Noblesville posted an article...
Black Friday & Cyber Monday Results Are In!
Black Friday 2016 breaks US online sales records Adobe has revealed that this year’s Black Friday shopping frenzy broke online sales records in the US, with $3.34 billion being spent online and a...
Are You Ready for Social Messaging?
How many messaging apps do you have on your mobile device? <p>According to Pypestream, at least six in the top ten most apps used globally, are messaging apps.</p><!--...
Moving eCommerce to the Cloud: Three Factors to Consider
These days, it seems that everyone is "moving to the Cloud." But what does that truly mean for an eCommerce operation? Whether you're considering adding a digital channel for the first time, are...
NRF Forecasts Huge Spike in Holiday Sales for 2016
The National Retail Federation (NRF) announced today it expects sales in November and December 2016, excluding autos, gas and restaurant sales, to increase a solid 3.6% — significantly higher than...
What We Learned from IBM WoW 2016
WoW! And by wow we don’t just mean the exclamation – we also mean WOW as in World of Watson. In October, more than 17,000 people, from over 120 countries, converged in Las Vegas for World of Watson,...
Site Performance in eCommerce: Industry Benchmarks and How to Achieve Them
Industry findings over the past few years have proven the reciprocal correlation between eCommerce site performance and customer satisfaction.51% of shoppers claim that slow load time is the number...
Holiday Prep Tip List – Friendly last minute reminders heading into the busy holiday season
UPDATED: 9-12-17 Internal Preparations You worked hard to get them to visit, don’t let poor communication and planning negatively impact sales. These are a few tips for keeping ops running smoothly:...
Google divvies up it’s Index to benefit mobile users
The big news came last week during a keynote at PubCon given by Gary Illyes, a webmaster trends analyst with Google. Although no specific timeline was given, soon the web search and tech...