As consumers, we all know how frustrating the wrong search results can be. Accurate, relevant results are often the difference between finalizing a purchase or abandoning the site. BlueSky’s partner, Adobe, has curated a great list of industry best practices to ensure you have a flawless site search experience, which ultimately makes for an elevated path to purchase. Check out this article which shares more detail regarding the following 12 best practices for great site search:
- Make it easy to find
- Design it well
- Provide relevant and timely results
- Enable auto-complete and error correction
- Don’t allow a search to return nothing
- Let customers filter and customize on the results page
- Use language your customers use
- Refine site search through analytics
- Optimize for mobile
- Include relevant images, graphics and buttons on results page
- Provide the right details
- Invest in software
If you’re just getting started with eCommerce site search or you’d like to make some improvements to the experience you’ve been working on for years, BlueSky Commerce can help. Please reach out to schedule a conversation on how to improve your eCommerce site search.
