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Should You List Your Products on Third-Party Marketplaces?

The presence of third-party marketplaces are becoming increasingly more abundant. For the first time ever, Amazon has outpaced search engines as the first place a...

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Should You List Your Products on Third-Party Marketplaces?

The presence of third-party marketplaces are becoming increasingly more abundant. For the first time ever, Amazon has outpaced search engines as the first place a consumer product search originates.Your initial reaction may be that it sounds like a no-brainer to list...

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Amazon Tops Google and Bing in Product Search

It's time to start thinking of Amazon as a platform for advertising, brand awareness, and consumer research. Why? In the past couple years, consumer behavior online has shifted radically in favor of Amazon as a first-stop for product searches, upending traditional...

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