Stand Out from Your Competition

BlueSky Insights, Technology

Written By Erika Puff

Written By Erika Puff

July 14, 2023

Stand out image

Customer expectations continue to rise.

Digital consumers want a faster, more personalized, and effortless “in the moment” experience and won’t hesitate to move to your competitor to get what they want. 

Competition has never been greater – but the ability to stand out over your competitors has never been easier.

HCL Commerce, Fluent Commerce, and BlueSky Commerce are working together to make it easy to stand out! We provide the components essential for companies to produce a premium customer experience that helps earn and keep customers – online or in-store. 

Commerce. It’s what we do. It’s in our names.

BlueSky Commerce is a leading eCommerce professional services company with customer experience at the forefront of everything we do. We combine the power of HCL Commerce and its frontend commerce capabilities with Fluent Commerce for order and inventory management on the back end to deliver an end-to-end solution that generates confidence in your brand and creates loyal customers.

HCL Commerce is a modern and sustainable headless eCommerce platform that has stood the test of time, helping its customer base cater to the evolving needs of their clients. Over the past few years, HCL Commerce has invested significantly to modernize the technology and build key functionality into the product, like a new headless react-based starter store, customer data platform (CDP), marketplace capabilities, and enhanced search. With a starting point like HCL Commerce’s best-in-class headless starter store, you can get to market faster and deliver experiences that can put you ahead of the competition. 

Fluent Commerce is the leading provider of a modern, cloud-native, highly flexible distributed order management system, Fluent Order Management. Companies need help to meet complex omnichannel goals with an eCommerce platform – this is where Fluent Commerce Order Management comes in. Fluent’s advanced order management capabilities allow businesses to manage orders from multiple channels (such as online, mobile, or in-store), provide real-time inventory visibility across all channels, and enable omnichannel strategies like BOPIS (buy online pick up in-store), Drop Ship, Ship to Home, Ship to Store and more.

HCL Commerce leverages Fluent Commerce to provide a more robust order management solution and address the most complex omnichannel strategies. Orders placed in the HCL Commerce storefront are automatically routed to Fluent Commerce for processing, inventory management, and fulfillment. Fluent Commerce also routes real-time inventory information back to HCL Commerce, ensuring customers are always presented with an accurate view of product availability. 

Imagine an end-to-end customer experience where customers can enjoy a hassle-free ordering process that is quick and convenient. They can easily browse products, select the items they want, and complete the checkout process in just a few clicks, knowing that the products they want to purchase are in stock and available for delivery. Customers can track the status of their orders in real time and see when their order has been shipped and when it will be delivered. 

BlueSky’s end-to-end solution allows its clients to easily take advantage of these symbiotic, modern, flexible, secure, and scalable solutions. Combining BlueSky’s expertise and the integration of HCL Commerce and Fluent Commerce can help you stand out from your competition and grow your relationship with your customers through a more personalized and streamlined online shopping experience. 

Ready to Stand Out?

Erika Puff

Erika Puff

Erika Puff is a former Global Business Development Manager at BlueSky. During her decade-long tenure, she played a pivotal role in leading account management and building long-term client relationships. Erika’s expertise in eCommerce solutions helped clients identify and implement strategies tailored to their unique business goals.

Have Questions? Let's Chat!

Got a burning question or need some clarity? We’re here to help! Reach out to us today, and we’ll get back to you with the answers you need. Your success is just a conversation away!

Follow Us

Start the Conversation

BlueSky’s unmatched commerce expertise allows us to help our clients understand how to utilize omnichannel and business solutions to reach, attract, engage, and grow customers.

Related Posts

Using Maslow’s Hierarchy to Shape Customer Experience with our Evolve Storefront

Using Maslow’s Hierarchy to Shape Customer Experience with our Evolve Storefront

The customer experience (CX) is truly about understanding what drives your customer behavior and designing experiences that build loyalty. One powerful framework to guide this understanding is Maslow’s hierarchy of needs. While traditionally applied to human psychology, it also serves as a strategic lens for examining the various stages of a customer’s journey, highlighting what customers need and expect at every touchpoint.