Unveiling IBM Journey Designer: A No-Cost ROI Magnifier

Customer experience is the new battlefield.

Few things are now as critical to your business’ success as marketing enters the Experience Era, where customers demand a compelling experience at every touch point and marketing channel.

Managing that experience well is your only hope of earning your buyer’s preference and, yes, credit cards.

“By 2016, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago.”
GARTNER

With that in mind, IBM unveiled its Journey Designer platform on September 24. The basic platform is available at no cost, with a more advanced version bundled with the IBM Marketing Cloud in October.

How Journey Designer benefits marketing teams:

Put simply, IBM’s Journey Designer enables marketing teams to create, refine, and visualize customer journeys and shared goals for dozens of priority segments. With this tool, once siloed marketing-channel owners can now collaboratively plan their interactions within the context of the customer’s experience, leading to relevant, cohesive communication across all channels–both online and offline.

Capabilities:

• Design experiences, not campaigns: Use visual storyboards to integrate campaigns and meet goals such as purchasing, event registrations, and advocacy. Grow brand loyalty by serving seamless experiences across all channels.
• Collaborate across teams: Sign up, sign on, and invite team members to simultaneously create visual journey storyboards. Ask questions, send comments, and attach files in real time to build a creative brief for each journey you design.
• Innovate the ways you engage: Develop a common view of your brand’s customer journeys, then adapt those templates for segments or individuals. Use the shared virtual workspace to rapidly iterate and advance objectives.

How it works:

Drag and drop. IBM’s Journey Designer is as simple as texting, pointing, and clicking.

Watch a brief demo video below: