Insights

BlueSky Technology Partners’ Director of Digital Marketing Services, Julie Perry, will be delivering two presentations at the upcoming 2nd Annual Superyacht Summit. The summit, occurring March 24 and 25 in West Palm Beach, Fla., is a gathering of regional, national, and international members of the Superyacht industry. The event includes two days of professional and personal development programming and networking for the superyacht industry.

“In a world where people look first to mobile devices, search engines, and real-time streams, the customer journey has forever changed,” Perry said. “I look forward to helping better educate members of the superyacht industry on how digital marketing channels can provide a cost-effective and metrics-driven means to tackle all stages of the sales funnel.”

Perry will be presenting a breakout session on digital marketing titled “The Digital Marketing Landscape – What Your Company Can Do to Make the Shift” on March 24. The session will educate attendees on how to leverage the digital landscape through the development of a nimble digital marketing plan that engages a more qualified audience for a company’s products and services.

She will also moderate a panel of superyacht industry media representatives called “Developing an Effective Multi-Channel Marketing Strategy” on March 25. As moderator, Perry will be facilitating a discussion with other industry marketing pros on what their brands have done to meet the challenges of a multi-device, multi-channel marketing landscape.

With 14 years of Internet marketing experience, Perry has expert knowledge in the digital marketing space as it relates to traffic and lead generation, social media advertising, SEO/SEM, and video marketing. She achieved notoriety in the superyacht industry as the author of The Insider’s Guide to Becoming a Yacht Stewardess: Confessions from My Years Afloat with the Rich and Famous.

The 2nd Annual Superyacht Summit is put on by the U.S. Superyacht Association (USSA), a trade association whose mission is, “to promote and support the U.S. Superyacht industry and its members worldwide through advocacy, marketing and education.”