B2B Buyers Continue To Want B2C-Like Online Experiences

Marketing

Written By BlueSky Commerce

Written By BlueSky Commerce

December 12, 2018

CloudCommerce

B2C-like B2B Shopping Experiences

As shopping habits in the B2C world evolve and optimize, B2B buyers desire the same or similar experience when shopping online. According to a recent article written by Mark Brohan and published on Digital Commerce 360’s blog, nearly 66 percent of B2B buyers and procurement managers surveyed want their purchasing experiences online to be quick, easy and personal. They rated fast and easy search, brand trust and quality of customer service online as the three most important features. Price, user experience, detailed product information and product manual/how-to availability also scored high on most-wanted and notable features to keep in mind. Reference the graphics below for a complete rundown of all top features B2B buyers look for. To read the full article on DigitalCommerce360, click here.

B2b buyers continue to want b2c-like online experiences

User experience will continue to play a very strong role in how your brand is perceived and interacted with by your customers. Talk with us today to see where we can help simplify your customer’s experience.

Let’s talk

Resources:

  • Digital Commerce 360
Marketing
BlueSky Commerce

BlueSky Commerce

Blending strategy, technology, marketing, and talent expertise to create solutions that fuel your business.
Read BlueSky's Latest Articles:

Have Questions? Let's Chat!

Got a burning question or need some clarity? We’re here to help! Reach out to us today, and we’ll get back to you with the answers you need. Your success is just a conversation away!

Contact Us Now

Follow Us

Start the Conversation

BlueSky’s unmatched commerce expertise allows us to help our clients understand how to utilize omnichannel and business solutions to reach, attract, engage, and grow customers.

Related Posts

Using Maslow’s Hierarchy to Shape Customer Experience with our Evolve Storefront

Using Maslow’s Hierarchy to Shape Customer Experience with our Evolve Storefront

by | ,

The customer experience (CX) is truly about understanding what drives your customer behavior and designing experiences that build loyalty. One powerful framework to guide this understanding is Maslow’s hierarchy of needs. While traditionally applied to human psychology, it also serves as a strategic lens for examining the various stages of a customer’s journey, highlighting what customers need and expect at every touchpoint.