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Sipping on the Sweetness of A Successful Site Redesign
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Sipping on the Sweetness of A Successful Site Redesign
Over the past few years, Teatulia, a premium single garden tea provider, had been successful in leveraging a content strategy that earned top rankings and solid traffic to their site. But, it was time for a redesign.
Before the redesign, BlueSky’s creative team did an extensive review of Teatulia’s existing site.
No page was left untouched during the redesign process.
A major part of our brand is our story, but we didn’t want to lose sight of our overall goal of selling tea…The BlueSky team took into consideration all components we wanted in a new website, but was also able to give us insight on best practices for both content pages and eCommerce.
The Outcome
The numbers below illustrate the fantastic results just 4 months after redesign launch.
Overall Performance:
%
Increase in Sessions
%
Increase in Page Visits per session
%
Increase in Time on Site
%
Increase in Transactions
%
Increase in Conversion Rate
SEO Performance:
%
Increase in organic search sessions
%
Increase in Conversion Rates
%
Boost in Revenue
Mobile Performance:
%
Increase in New User sessions
%
Increase in Mobile Transactions
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