In the e-commerce world, a microsite, multisite, or extended site has many interpretations or definitions. Collectively, we will refer to them as an “e-site,” which in general describes the idea of having multiple websites that address different business needs in an...
Why Performance Matters In today's digital age, the performance of an e-commerce site is a critical factor in determining the success of an online business. A fast, reliable, and responsive e-commerce platform enhances the user experience and directly impacts sales...
A recent article by one of our Commerce partners and leading Ecommerce platform, Magento outlines the findings from a session with a group of CRO specialists.
For brands that have not yet started optimizing the customer journey for conversions, participants suggested that they start gathering website, channel, and point-of-sale data immediately. Brands looking to optimize their funnel need to take a ‘holistic’ view of attribution, including online and offline touchpoints.
Attendees offered numerous examples of CRO initiatives that had significantly improved conversion rates. Here are a few of the suggestions:
Participants also had a few words to say specifically about mobile CRO:
It was mentioned within the group that CRO is not static but ever-evolving to remain useful. It is increasingly important to reconcile customer journey data across all channels, including offline, and deliver more accurate attribution reports. Perhaps the most significant CRO trend is that despite two decades of using eCommerce, consumers still prefer face-to-face transactions by a wide margin in most categories. Thus, measuring offline journeys is key to the future of CRO.
Read the full article here
BlueSky’s unmatched commerce expertise allows us to help our clients understand how to utilize omnichannel and business solutions to reach, attract, engage, and grow customers.
In the competitive B2B and B2B2C e-commerce landscape, businesses are grappling with slower sales growth and the need to find new revenue streams. Leaders responsible for e-commerce strategies must focus on innovative approaches to recover lost revenue and drive...
Understanding stakeholder needs is crucial in the rapidly evolving landscape of B2B commerce. Conducting Voice of Customer (VoC) research has emerged as a strategic imperative for businesses aiming to transition to B2B e-commerce successfully. This blog will outline...
The digital revolution has reshaped the way businesses operate, and B2B e-commerce has emerged as a critical avenue for growth. However, transitioning to B2B e-commerce is challenging, and one significant hurdle is gaining acceptance from your sales team. This...