We saw record-breaking sales in the 2022 holiday season. Why is that? Because companies are stepping up to provide excellent customer experiences and anticipate their clients' needs. To make sure you are prepared for next year, read this article from Adobe to start...
BlueSky is excited to see that its partner, Fluent Commerce, has announced their powerful new data tool. 'Fluent Big Inventory' is a faster, more streamlined way to process inventory data. It helps solve problems like overselling stock and cancelling orders and...
A recent article by one of our Commerce partners and leading Ecommerce platform, Magento outlines the findings from a session with a group of CRO specialists.
For brands that have not yet started optimizing the customer journey for conversions, participants suggested that they start gathering website, channel, and point-of-sale data immediately. Brands looking to optimize their funnel need to take a ‘holistic’ view of attribution, including online and offline touchpoints.
Attendees offered numerous examples of CRO initiatives that had significantly improved conversion rates. Here are a few of the suggestions:
Participants also had a few words to say specifically about mobile CRO:
It was mentioned within the group that CRO is not static but ever-evolving to remain useful. It is increasingly important to reconcile customer journey data across all channels, including offline, and deliver more accurate attribution reports. Perhaps the most significant CRO trend is that despite two decades of using eCommerce, consumers still prefer face-to-face transactions by a wide margin in most categories. Thus, measuring offline journeys is key to the future of CRO.
Read the full article here
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Welcome to this month’s BlueSky Featurette where we dissect a feature of the HCL Commerce platform or in this case, a feature that is coming soon! HCL is introducing an open-source customer data platform (CDP) called “Signals” to be included in the HCL Commerce...
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