Holiday 2017: Online Shopping Off To A Great Start

Written By BlueSky Commerce

December 5, 2017

Online Holiday Shopping with Credit Card and Laptop

Online spend during the two biggest shopping days, Black Friday and Cyber Monday, saw double-digit growth respectively over prior year according to Adobe Digital Insights.

Black Friday Online Spend Year over Year

Cyber Monday Spend Year over Year

NRF reported more than 174 million Americans shopped in stores and online during the long holiday weekend. Cyber Monday shaped up to be the largest single day in shopping history with a reported $6.5B in transactions. Mobile also saw big jumps over last year as the preferred method of shopping. Multi-channel shoppers proved to be biggest spenders outpacing online and in store only shoppers. What remains to be seen is if this shopping uptick will sustain itself through the entire holiday season or turn into Dealcember.

Sources:
https://www.forbes.com/sites/nikkibaird/2017/11/30/black-friday-weekend-cyber-week-round-up-of-results/#7737641f7e7b
https://nrf.com/media/press-releases/consumers-and-retailers-win-big-over-thanksgiving-holiday

Let’s get started on next year’s plans today.

Let’s talk

Marketing

← Previous Article Next Article →

BlueSky Commerce

Blending strategy, technology, marketing, and talent expertise to create solutions that fuel your business.

Read BlueSky's Latest Articles:

Have Questions? Let's Chat!

Got a burning question or need some clarity? We’re here to help! Reach out to us today, and we’ll get back to you with the answers you need. Your success is just a conversation away!

Start the Conversation

BlueSky’s unmatched commerce expertise allows us to help our clients understand how to utilize omnichannel and business solutions to reach, attract, engage, and grow customers.

The Role of UX in Driving Customer Engagement and Conversions

by Shea Shay | Marketing, BlueSky Insights

Optimizing UX for Conversions is key to driving business success. Discover strategies to enhance user experience and boost customer engagement effectively.

Finding Your ‘Why’ in the E-Commerce Space: Beyond Transactions

by Lori Winkler | BlueSky Insights, Marketing, Strategy

Moving a B2B2C business online is more than just a strategic decision—it's a transformation that requires deep introspection and a clear sense of purpose. As...

Microsites, Multisites and Extended Sites, Oh My!

by Baron Lam | BlueSky Insights, Marketing, Strategy, Technology

In the e-commerce world, a microsite, multisite, or extended site has many interpretations or definitions. Collectively, we will refer to them as an “e-site,”...

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Chat with usLiveChat

Holiday 2017: Online Shopping Off To A Great Start

Written By BlueSky Commerce

Black Friday Online Spend Year over Year

Cyber Monday Spend Year over Year

Let’s get started on next year’s plans today.

BlueSky Commerce

Categories

Have Questions? Let's Chat!

Follow Us

Start the Conversation

Related Posts

The Role of UX in Driving Customer Engagement and Conversions

Finding Your ‘Why’ in the E-Commerce Space: Beyond Transactions

Microsites, Multisites and Extended Sites, Oh My!

US Headquarters

Canada

India