“What has happened to the 5 P's?” A couple of weeks back I posted a poll on LinkedIn asking about what has changed with the old adage of the 5 P's of marketing (or the 7 P’s depending on which version you subscribe to). The reason for that poll was based on a...
Acme Tools Launches Redesigned Website AcmeTools.com
Enhanced Features Delivered by IBM WebSphere Commerce and Business Partner BlueSky Technology Partners
Acme Tools today unveiled its new e-commerce website at AcmeTools.com The redesigned digital platform, built on IBM WebSphere Commerce and deployed by IBM business partner BlueSky Technology Partners, includes new features and functionality that deliver an exceptional experience to shoppers while making it easier to browse and search through Acme’s entire portfolio of industry leading tools and equipment.
“We have upgraded our e-commerce channel to ensure we have the platform, technology and tools our online customers need and expect from Acme Tools. This relaunch of AcmeTools.com upholds our commitment to setting the standards for customer service and shopping experience as a leading authorized online retailer.” —Steve Kuhlman, Vice President of Acme Tools
The new AcmeTools.com provides visitors with a new look, new features and new functionality including:
- Improved checkout process — streamlined for better user experience
- Enhanced search functionality — faceted, historical and suggested searches
- Newly designed pages and action buttons — streamlined for an optimized shopping experience
Acme Tools new platform is based on the latest version of IBM’s WebSphere Commerce, the leading customer interaction platform that seamlessly drives cross-channel commerce across all touchpoints. Deployed through IBM premier business partner BlueSky Technology Partners, WebSphere Commerce provides Acme Tools with a differentiated commerce experience to drive better customer engagement and increased sales through a single platform.
AcmeTools.com is the only tool and equipment e-commerce website supplying extensive product specifications for every product and providing customers the exclusive option of shopping by trade, category or brand.
Acme Tools has more than 65 years of experience as a major industrial tool distributor and today is one of the premier retailers of tools and equipment with ten retail stores in the Upper Midwest and a leading authorized online retailer offering more than 25,000 products online at AcmeTools.com.
Acme Tools serves the building, remodeling, woodworking and landscaping needs of contractors, woodworkers and do-it-yourselfers.
Start the Conversation
BlueSky’s unmatched commerce expertise allows us to help our clients understand how to utilize omnichannel and business solutions to reach, attract, engage, and grow customers.
We all know that personalized and streamlined customer experiences are crucial to the success of any digital strategy. Customers expect high-value interactions wherever they spend their time shopping. But how do we know if our customers are experiencing the type of...
5 Key Benefits of HCL Commerce's React-Based Stores Welcome to this month's installment of BlueSky's Featurette series, where we select a feature of the HCL Commerce platform to highlight. Since the acquisition of HCL Commerce, formerly WebSphere Commerce, HCL has...
Composition Culture I have two teenage boys who are REALLY into music. One plays drums and sings. The other plays bass and lead guitar. They get their talent from their mother for sure. I do not have a musical bone in my body. Don’t get me wrong, I love music. I just...