Timing is Everything As a retail veteran of 25 years and a leader of digital teams since 2007, I have learned a lot of lessons about the proper sequencing of...
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Kevin Lyons
Articles by Kevin
360 Approach To The Small Business Tipping Point
Small business as we know it has changed forever. Many small businesses that thrived during the pandemic did so because they were already evolving to be more...
Overcoming Bad Strategy: Creating a Better Future
I have been in leadership positions with organizations large and small for the past 25 years. In business, it is often assumed all leaders understand what...
Innovation: A Customer-Centric Path to Growth
Introduction Like so many industry “buzzwords”, Innovation gets thrown around a lot as a way to appease shareholders, inspire teams and attract customers -...
Strategic Roadmap Planning
A Drop Of Water Can Move An OceanMany business leaders I interact with, especially in small or medium organizations, realize more than ever that change is...
BlueSky’s 2021 Outlook on Commerce
2019 Called and It’s Not Coming Back. Now What? The COVID-19 crisis has created an imperative for companies to reconfigure their operations—and an opportunity...
2020 Holiday Insights
Hindsight is 2020 While the holiday shopping season saw unprecedented growth in online sales, the rumor of brick-and-mortar stores' deaths have been greatly...
The BlueSky Commerce 360 Approach
360 Approach Overview With our four key operating units of expertise – Strategy, Technology, Marketing, and Talent – we offer a unique, client-focused,...
Holiday Seasonal Shopping, Forever Changed
COVID-19 Impacts Everything This Year (and Next)Around this time of year, every consultant, trade publication, and [insert commerce expert here] starts...