COVID-19 Impacts Everything This Year (and Next)By Kevin Lyons, Chief Strategy and Customer OfficerAround this time of year, every consultant, trade...
Insights
Digital Marketing
What the Indy 500 teaches us about SEO strategy
The high-speed world of the internet is like the Indy 500. At BlueSky, we know what it takes to build a website that beats the competition and develop a digital strategy that puts your company in pole position.
Redefining Your CX Journey Through COVID-19
The future starts when COVID-19 is a part of our history.It is not right now. Right now, the effects of this pandemic impact our lives and how we...
Thanksgiving, Black Friday and Cyber Monday by the Numbers
The biggest shopping event of the year stands stronger than ever. Black Friday and Cyber Monday remain record-breaking events for the commerce...
Learnings From A Session With CRO Specialists
Conversion rate optimization (CRO) is a critical part of improving eCommerce site performance. A recent article by one of our Commerce partners and...
10 Ecomm-Specific Heuristics to live by with your online store
We can't stress enough how today's shoppers expect a seamless, intuitive and quick experience. It's imperative that your shoppers feel guided, not...
Help Your Employees Be Brand Advocates
Social media is a powerful marketing tool. That’s no secret. At the end of 2017, 1.37 billion active users visited Facebook on a daily basis and...
Twitter Ads Explained
This is the fourth post in the Advertising on Social Media Series. Check out the 5 Questions to Ask Before Running Ads on Social Media, Your Guide...
Follow These Steps to Run Ads on Facebook
This is the third post in the Advertising on Social Media Series. Check out 5 Questions to Ask Before Running Ads on Social Media and Your Guide to...
Do You Need A Content Management System?
We live in a dynamic world. We change, we enhance, we learn, we grow. Standards, best practices, product offerings, content—these are no longer...
Your Guide To Running Ads On Instagram
With it's fast and steady growth, Instagram has become one of the most powerful social platforms. In my last post 5 Questions To Ask Before Running...
Do You Need A PIM? Points to Consider
eCommerce allows merchants to expand into markets that were previously unheard of. But, it also means that there is more activity to keep an eye on....
2 Shopping Cart Abandonment Elephants Hiding in Plain Sight That Multi-Channel Retailers Need to Address Now
Most of the time shopping cart abandonment is referred to negatively. If you work in e-commerce or digital marketing, you have likely read a blog...
Artificial Intelligence: The Next Way to Think
Artificial Intelligence (AI) is quickly becoming a staple in modern life. From helpful tools like Apple's Siri and Android Assistant being at the...