As customer behavior has gone digital, so have astute enterprises, making digital marketing platforms (DMPs) a vital investment for attracting,...
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Marketing
Subject: Marketing
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Unveiling IBM Journey Designer: A No-Cost ROI Magnifier
Customer experience is the new battlefield. Few things are now as critical to your business' success as marketing enters the Experience Era, where customers...
CMS Connected — e-Spirit Spotlight
In September, CMS-Connected, a monthly CMS industry news show, invited Bryan Ruby as guest reviewer for its "CMS in the Spotlight" segment....
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